https://www.stephanie.eiles.com/articles daily 0.75 2026-10-03 https://www.stephanie.eiles.com/articles/can-customers-find-you-before-they-know-what-to-call-you monthly 0.5 2026-09-09 https://www.stephanie.eiles.com/articles/every-touchpoint-either-builds-confidence-or-introduces-friction monthly 0.5 2026-08-17 https://www.stephanie.eiles.com/articles/8-low-cost-ways-to-turn-customers-into-your-best-sales-team monthly 0.5 2026-08-16 https://www.stephanie.eiles.com/articles/july-is-most-strategic-months-of-the-year monthly 0.5 2026-07-22 https://images.squarespace-cdn.com/content/v1/6a46cbbd7a96303e1fb7b1e5/3edb8ca8-0b92-4f8a-8a83-74f9a7a027ab/Screenshot+2026-07-04+at+8.27.14%E2%80%AFAM.png Articles - Why July May Be the Most Important Month for Your Business. Bright natural dining room nook with vases plates and fruits on the table. https://www.stephanie.eiles.com/articles/most-businesses-have-a-marketing-problem-they-just-dont-know-what-it-actually-is monthly 0.5 2026-07-22 https://images.squarespace-cdn.com/content/v1/6a46cbbd7a96303e1fb7b1e5/3bd6a892-823e-4aaa-9384-af49389bfa27/Screenshot+2026-07-03+at+10.42.03%E2%80%AFAM.png Articles - Most Businesses Have a Marketing Problem. They Just Don't Know What It Actually Is. Bright natural dining room nook with vases plates and fruits on the table. https://www.stephanie.eiles.com/articles/the-missing-growth-lever-isnt-ai-its-alignment-through-connection monthly 0.5 2026-07-22 https://images.squarespace-cdn.com/content/v1/6a46cbbd7a96303e1fb7b1e5/b06f6443-7416-4bbf-aab9-9484dec54a26/Screenshot+2026-07-03+at+10.56.01%E2%80%AFAM.png Articles - The Missing Growth Lever Isn’t AI. It’s Alignment Through Connection. Happy smiling woman with curly hair lounging on couch. https://www.stephanie.eiles.com/articles/engage-both-the-heart-and-mind-unlocking-b2b-success-with-emotional-and-rational-marketing monthly 0.5 2026-07-22 https://images.squarespace-cdn.com/content/v1/6a46cbbd7a96303e1fb7b1e5/6a8ad7b9-041e-4316-a452-47b6f4dda4be/Screenshot+2026-07-03+at+11.15.01%E2%80%AFAM.png Articles - Engage Both the Heart and Mind - Unlocking B2B Success with Emotional and Rational Marketing Happy smiling woman with curly hair lounging on couch. https://www.stephanie.eiles.com/articles/the-missing-growth-lever-isnt-ai-its-alignment-through-connection-3h92p monthly 0.5 2026-07-22 https://images.squarespace-cdn.com/content/v1/6a46cbbd7a96303e1fb7b1e5/b6737c96-3c5a-47f6-af0b-145a0e7ed0e0/Screenshot+2026-07-03+at+11.05.29%E2%80%AFAM.png Articles - The Impact of Strategic Goals: How Clarity Drives Content Marketing Success Happy smiling woman with curly hair lounging on couch. 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grew into a three-year creative and strategic partnership with the founder, supporting both GoalFriends and its nonprofit, the GoalFriends Global Foundation. Together, we rewrote and redesigned three years of workbooks into a cohesive learning experience. My contributions included content development, design, packaging, influencer materials, and teaching resources to help others facilitate the program. For its nonprofit foundation, GoalFriends.org, I developed website messaging, press releases, stories, and presentations to support fundraising, exhibitions, and outreach. Impact & Program Growth The collaboration supported a program that expanded into new audiences and settings: International reach: Purchased and adopted across multiple countries. Facilitator certification: Expanded delivery through a certification course supported by workbooks and teaching resources developed together. Correctional education: Accepted into the Virginia Department of Corrections’ core curriculum. Foundation outreach: Equipped with cohesive messaging and materials to engage potential supporters. https://images.squarespace-cdn.com/content/v1/6a46cbbd7a96303e1fb7b1e5/84d8bd08-fbf0-4e27-a7e6-d86f39f7f292/moss%2Bross+%281%29.png Client Work - moss+ross | Service Communications & Program Development Services & Client Stories moss+ross needed nonprofit leaders to see the breadth of its services and the depth of experience it brings to North Carolina organizations. I developed messaging and an information hierarchy that made the firm’s full range of support easier to understand. Service sell sheets clarified the offerings, while client story cards demonstrated the experience behind them—turning detailed project information into concise stories of need, action, and impact. Together with a presentation, the materials supported quick tradeshow introductions and more substantive digital follow-up. BoardReady™ Brand & Guidebook BoardReady already had a substantial body of educational content. I helped give the program a distinct identity that complemented the moss+ross brand while standing on its own. Working with the program team, I helped shape the guidebook’s layout and how participants would interact with the content during sessions and use it as a reference afterward. I created key visuals to reinforce major concepts and helped organize instruction, activities, and reflection into a clear, cohesive resource. Business Value Made the full offering and expertise visible: Clarified the breadth of services and demonstrated the experience behind them through client stories. Equipped outreach and follow-up: Created reusable materials for tradeshow introductions, prospect conversations, and digital communication. Built a foundation for program growth: Helped establish a distinct brand and cohesive guidebook that support BoardReady’s continued development and expansion. https://www.stephanie.eiles.com/store daily 0.75 https://www.stephanie.eiles.com/store/p/strategy-implementation monthly 0.5 2026-09-01 https://www.stephanie.eiles.com/store/p/strategic-assessment-direction monthly 0.5 2026-09-01 https://images.squarespace-cdn.com/content/v1/6a46cbbd7a96303e1fb7b1e5/c9607f87-c2bc-4928-b3d4-57e078df6cc1/Eyeicon.png Store - Strategic Assessment & Direction - Eyeicon.png