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Development & Global Reach A website project to clarify GoalFriends’ goal-setting program grew into a three-year creative and strategic partnership with the founder, supporting both GoalFriends and its nonprofit, the GoalFriends Global Foundation. Together, we rewrote and redesigned three years of workbooks into a cohesive learning experience. My contributions included content development, design, packaging, influencer materials, and teaching resources to help others facilitate the program. For its nonprofit foundation, GoalFriends.org, I developed website messaging, press releases, stories, and presentations to support fundraising, exhibitions, and outreach. The result: The program expanded into new audiences and settings: Women's groups formed in multiple countries, each using the workbooks to guide their monthly meetings Scaled through a facilitator certification course using the workbooks and teaching resources I developed Accepted into the Virginia Department of Corrections' core curriculum Extended through the foundation to underserved women, transition programs, and nonprofit partners https://images.squarespace-cdn.com/content/v1/6a46cbbd7a96303e1fb7b1e5/b16be151-7c37-43d7-9cf3-8690aaacc556/m%2Brservices.png Client Work - moss+ross | Service Communications & Program Development Service Sell Sheets & Client Success Stories The challenge: Clients and prospects often didn't know the full range of services moss+ross offers to North Carolina nonprofits, and the firm wanted stronger trade show materials. The work: Drawing on moss+ross’s positioning, I wrote and designed three service sell sheets and eight client success stories, one for each industry the firm serves. Each piece reads at a glance and rewards a closer look, showing the depth of the firm’s services and client results in terms of what readers need. I built them to work just as well online, in email, and in follow-up conversations. The result: At their most recent trade show, the team found it easier to explain their services and start conversations. BoardReady™ | Program Brand & Guidebook The challenge: BoardReady was a new initiative with a substantial body of educational content but no distinct identity. The program also needed a guidebook to lead participants through the learning during sessions and serve as a reference afterward. The work: I created a program brand that complements the moss+ross brand while giving BoardReady its own identity. Working with the program team, I shaped the guidebook’s layout and flow, bringing instruction, activities, and reflection together into one cohesive resource, and designed key visuals to reinforce major concepts. The result: The program launched with a polished, professional brand and a guidebook built for both live sessions and ongoing reference, giving it a strong foundation to grow. https://images.squarespace-cdn.com/content/v1/6a46cbbd7a96303e1fb7b1e5/7a825727-b690-4f11-bb42-2ec2a1b2d4c4/TBM_portfolio_mockup+%282%29.jpg Client Work TBM Consulting 14-Year Strategic Marketing & Creative Partnership The Challenge: TBM Consulting, a global manufacturing operations and supply chain consulting firm, needed a creative partner to support its diverse marketing and communications needs. From executive events and tradeshows to training programs and business development, every touchpoint was an opportunity to demonstrate its expertise and deliver value to clients. The Partnership: I served as an extension of TBM’s marketing department, translating business objectives into creative solutions and managing projects from strategy and concept through design, production, and fulfillment. The work spanned event marketing, executive communications, direct mail, training and certification programs, business development, promotional products, and custom packaging. Projects ranged from annual client calendars to an internationally distributed Lean Sigma kit that brought essential tools together in one place, helping clients put Lean Sigma principles into practice and reinforce their commitment to operational excellence. The Impact: A long-standing partnership built on trust, strategic thinking, and dependable execution. The work reinforced TBM’s commitment to operational excellence, created valuable experiences and resources for its clients, and supported ongoing business development and growth. https://www.stephanie.eiles.com/store daily 0.75 https://www.stephanie.eiles.com/store/p/strategy-implementation monthly 0.5 2026-09-01 https://www.stephanie.eiles.com/store/p/strategic-assessment-direction monthly 0.5 2026-09-01 https://images.squarespace-cdn.com/content/v1/6a46cbbd7a96303e1fb7b1e5/c9607f87-c2bc-4928-b3d4-57e078df6cc1/Eyeicon.png Store - Strategic Assessment & Direction - Eyeicon.png