Case Studies
GoalFriends | From Website Clarity to Global Program Support
What began as a website project to make GoalFriends more user-friendly and explain its goal-setting program grew into a three-year creative and strategic partnership with the founder. The collaboration supported the program, its nonprofit foundation, and the people who would teach and share it.
A year-long collaboration focused on rewriting and redesigning three years of workbooks into a cohesive learning experience. My role spanned content development, design, and translating the founder’s vision into practical resources—including packaging, influencer materials, and ambassador teaching tools to support program facilitation.
For GoalFriends.org, our work extended to website messaging, press releases, foundation stories, and presentations to introduce the mission and support fundraising. As exhibition and outreach opportunities arose, we clarified the message together, and I developed the content and designed the assets needed to bring it to life.
Impact & Program Growth
The collaboration helped turn the founder’s vision into a cohesive program that others could understand, share, and facilitate. The work supported a program that reached international audiences, expanded through certified facilitators, and became part of correctional education.
International adoption: GoalFriends was purchased and adopted across multiple countries, extending the program beyond its original community.
Expanded delivery through certified facilitators: The facilitator certification course enabled others to teach the program, supported by workbooks and teaching resources developed through our collaboration.
Adoption in correctional education: GoalFriends became an accepted course within the Virginia Department of Corrections’ core curriculum.
A foundation equipped to tell its story: Website messaging, foundation stories, and fundraising presentations gave GoalFriends.org a cohesive way to communicate its mission and engage potential supporters.
Build it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.